Carrying on...
Horizontal Integration: where one media company acquires another media company in the same sector, e.g. Cineworld acquiring Picturehouse Cinemas in 2012.
Digital technologies: primarily this refers to how the internet has changed the industry including online distribution, film streaming, piracy, legal and illegal downloading, 3D and digital projection...
Synergy: where two or more compatible products sell each other, e.g. a film and a computer game or a film and a soundtrack
Merchandising: where the popularity of film is manipulated and exploited through the sales of spin off goods, e.g the Star Wars franchise has made more money through merchandising over the years than ticket sales.
Franchise: the licensing of intellectual property from an original work which can be sold on using the same brand name for commercial exploitation e.g Harry Potter film franchise or Star Treck or Star Wars (8 Films) from Str Wars (1977) to Star Wars: The Force Awakens ( December 2015)
Event Movie: where the date of release is used in the marketing e.g Spectre on the first Monday of half term or The Hobbit where you have to wait until Christmas to see them.
Cross Media Ownership: where companies have interest in a range of media e.g song and Gaming, Film Distrubution, Electronic.....
Media Convergence: where film is available/consumed and can be marketed on a number media platforms e.g Cinema, Streamed, DVD, X BOX, Playstation...Film websites often have convergent links to a range of rich media.
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